5 Women-Led Brands That Uplift Body Positivity 

When the fashion industry seems to attract so many women (https://www.nytimes.com/5.20.18 - fashion/glass-runway-no-female-ceos.html), it might seem like a female-dominated industry. But according to the Business of Fashion (https://www.businessoffashion.com/community/voices/discussions/how-can-fashion-develop-more-women-leaders/less-female-fashion-designers-more-male-designers), only 14 percent of major fashion brands are run by women. Luckily, more women-led startups are joining the ranks and scaling up their operations. Here are the women-led brands who support body positivity and increasing the visibility of women in the fashion world.

Aerie (https://www.ae.com/aerie/aerie/s-cms/4840006)
Although this company isn’t solely led by women, several female high-up executives have helped make the Aerie brand a positive place for women. Ever since they decided to stop retouching their photos, garnering support from media outlets far and wide in 2014, they’ve now expanded to photographing women with illnesses and disabilities (https://www.adweek.com/brand-marketing/aerie-continues-its-real-streak-casting-models-with-illnesses-and-disabilities/) to show that all body types are beautiful. Prominent web personality Jenna Kutcher (https://www.refinery29.com/en-us/jenna-kutcher-aerie-real-role-model-personal-essay) joined the ranks earlier this year, and we’re loving their comfortable line of bras, bralettes, and underwear.

Land of Women (https://landofwomen.com/)
It’s in the name! Land of Women was started in 2013 by Mckenzie Raley and Sarah Belz with the core mission of bringing comfort, sustainability, and a minimalist shopping experience to women’s fashion. Featuring a collection of swim-friendly lingerie and comfy swimwear, every item is made in New York by a family-owned manufacturer by women and for women’s comfort.

Universal Standard (https://www.universalstandard.com/)
Founders Alexandra Waldman and Polina Veksler started Universal Standard to fight back against the fashion industry’s resistance to providing satisfying, well-made essentials for plus-size women. This brand also welcomes models of all sizes and walks of life to join them. Universal Standard is known for its foundation kits (https://www.universalstandard.com/collections/foundation-7-piece-kit), which gives women layering basics that form the foundation of their wardrobe. On International Women’s Day this year, Universal Standard donated their profits to charitable organizations.

Wild Rye (https://wild-rye.com/)
Wild Rye is the ultimate brand for outdoorsy women. Founded by Cassie Abel and Katy Hover-Smoot, who quit their day jobs to start the company, Wild Rye makes skiing basics and mountain bike apparel for women. Their clothes are known for being soft and comfy, and their line Mauna Kea has seen wide popularity because it’s loose fitting but not baggy, an ideal fit for women that love athletic activities.

Mejuri (https://mejuri.com/)
Founded in 2013 by former engineer Noura Sakkijha and art director Justine Lançon, Mejuri provides fine everyday jewelry to women that match their personalities and goals. New items pop up on the site every week. Mejuri only sells online to make their pricing competitive, and their focus is to encourage women not to wait for men to buy them jewelry and do so themselves.


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