google-site-verification: google7edc18916ed34da1.html Inspirational Lifestyle Apparel Brand

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  • Empowering Women to find their confidence in being themselves.

    Get comfy on your own terms expressing yourself through words & fashion. “You have to believe in yourself when no one else does - that makes you a winner." Venus Williams

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  • Shop ethically made comfy & cozy inspirational apparel from top-quality materials.

    We love keeping our customers comfy throughout their day. Our products are made with love and printed in Connecticut, committed to paying forward to help women in need. Plus, our empowering graphic designs are meant to encourage anyone who wears them! Shop our latest designs below!

  • 10% of profits go to women in need.

    As a women-owned and women-led business, we actively collaborate with various charities to help women in need across the country. Also, our products are ethically-made, sweat-shop free, eco-friendly, and produced in the USA.

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  • Shop comfort—you deserve it!

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