THE START OF DAISY-BELLA
I am Mary Ann - creator of the brand Daisy-Bella. After working many years in the fashion industry and seeing its influence on young girls & women, in both positive and negative ways, I wanted to counter the negatives, with messages of strength, hope and acceptance.
I wanted girls/women of all ages, to be reminded that who they are is enough and how they look is beautiful. I knew this struggle first hand, I knew that in spite of how simple that may sound, to truly experience it, can be so difficult. I know the struggles in today’s world and the expectations can be daunting. I also know the joy in finding my own path and the strength that comes with that journey. This is why Daisy-Bella is so important to me. I want to let all women of all ages know they are smart, they have talent, they are strong & they are beautiful – They are enough! Daisy-Bella is a state of mind.It’s about believing in ourselves! It’s about hope!! It’s about sharing our story, our successes and making a difference!!!!
SPREADING OUR MISSION
We create positive-spirited fashion that inspires confidence in women of all shapes and sizes with positive, uplifting messages and images. Since we believe that often, we become what we see. We’re committed to transforming the world of fashion with positive messages... inspiring women from the outside in, while also giving back to local non-profit girl & women organizations.
- Inspiring – Our line is dedicated to inspiring both the people who wear our clothing, and the people that see our messages
- Empowering – Our line shares a message of empowerment with women and girls
- Encouraging – Whatever their shape, size, or age, our line encourages women and girls to be their best selves
- Uplifting – Our line shares uplifting messages and designs
- Paying it Forward – Our line reaches out to others and a portion of our proceeds is always dedicated to organizations that improve the world
Now, more than ever, today’s clothing market lacks positivity. Women and girls hear and see words and graphics that reinforce subtle (and not-so-subtle) negative images – of themselves and of others. With more than two decades in the clothing industry, Daisy-Bella wants to send a different message: We believe that women and girls are perfect – just the way they are. Daisy-Bella is about encouraging women to look in the mirror and love the person they see... and then sharing that message with others.
Daisy-Bella is not just about positive messages. We are also committed to paying that feeling forward in action. When you make a Daisy-Bella purchase, part of our proceeds will be donated to the DB Women in Need program, where we support local charities that helps women and children rebuild their lives. These organizations provide safe housing, critical services and programming for women and children for more than three decades.
Daisy-Bella is a company that has been inspired by an incredibly, strong and positive mom who reminded me & my sisters every day how very special we are & to always reach for the stars. This resiliency inspired me – even facing my deepest challenges. Now I want to share this message of positivity and to inspire others through Daisy-Bella.