Our Mission: At Daisy-Bella, we create and celebrate fun-spirited fashion that inspires confidence in women of all shapes and sizes with positive, uplifting messages and images

Vision: We believe that often, we become what we see.  We’re committed to transforming the world of fashion with positive messages... inspiring women from the outside in.

Our Values:

  • Inspiring – Our line is dedicated to inspiring both the people who wear our clothing, and the people that see our messages
  • Empowering – Our line shares a message of empowerment with women and girls
  • Encouraging – Whatever their shape, size, or age, our line encourages women and girls to be their best selves
  • Uplifting – Our line shares uplifting messages and designs
  • Paying it Forward – Our line reaches out to others and a portion of our proceeds is always dedicated to organizations that improve the world

Daisy-Bella was built on the idea that there’s nothing better than a group of positive, inspired women.  Our fashion encourages and empowers women and girls to be their best selves, and we want all women and girls to feel confident and positive.

Now, more than ever, today’s clothing market lacks positivity. Women and girls hear and see words and graphics that reinforce subtle (and not-so-subtle) negative images – of themselves and of others.  With more than two decades in the clothing industry, Daisy-Bella wants to send a different message: We believe that women and girls are perfect – just the way they are.  Daisy-Bella is about encouraging women to look in the mirror and love the person they see... and then sharing that message with others.

Daisy-Bella is not just about positive messages. We are also committed to paying that feeling forward in action.  When you make a Daisy-Bella purchase, part of our proceeds will be donated to the DB Women in Need program, where we support local charities that helps women and children rebuild their lives.  These organizations provide safe housing, critical services and programming for women and children for more than three decades.

Daisy-Bella is a company that has been inspired by an incredibly, strong and positive mom who reminded me & my sisters every day how very special we are & to always reach for the stars. This resiliency inspired me – even facing my deepest challenges.  Now I want to share this message of positivity and to inspire  others through Daisy-Bella.